Samsung Note 4
Samsung has hired Nayla Al Khaja on a couple of occasions and this one was a unique experience. They hired the famous UAE sculpturist ‘Mattar Bin Lahej’, who is known for his larger than life sculptures. Focusing on Arab creativity, they wanted to show how he could use the note 4 to sketch his ideas before actually implementing them.
Samsung then got UAE filmmaker Nayla al khaja on board to have a one-on-one talk with him to get one artist’s point of view to another about Arab creativity. The video, which was uploaded on Youtube, got over 700k views in a week.