Dubai Festival City’s Intersecting Lives – TV Commercial
- Al Futtaim Group Real Estate (AFGRE, Dubai) approached Nayla Al Khaja Films LLC to pitch for a short film, a TV Commercial presenting Dubai Festival City (DFC) and destined to increase public awareness about this massive urban development. Nayla Al Khaja’s concept was selected by AFGRE among those of many production companies in the region. Intersecting Lives tells the story of various characters whose life crosses the path of other characters. The film showcases in a subtle way DFC as “A Destination” offering a wide range of services and providing its community of residents and users with a large number of facilities: hospitality, retail, office, leisure, education, and so on. Both Director and Producer on the project, Nayla Al Khaja delivered an inspiring commercial, using proven-efficient Emotional Storytelling techniques, and the result is far from the conventional commercials existing in the Real Estate industry.