Dubai Culture – Corporate Promotion

Context

Since inception in 2008, the Dubai Culture & Arts Authority helps establishing the city as vibrant, global Arabian metropolis that shapes culture and arts in the region, and the world, while achieving Dubai’s Vision 2021. Dubai Culture is a long-term client and they commissioned us for the production of a series of three films, including a logo animation, to promote the launch of Her Highness Sheikha Latifah Bint Mohammed Bin Rashid Al Maktoum Excellence Award. The idea was to quickly and efficiently carry out interviews with all the executive staff at Dubai Culture, and to shoot various fast action scenes around cultural landmarks in Dubai.

Challenge

We came-up with an unconventional concept, a bit daring for a local authority, and we had to convince them that it was appropriate for corporate communications. The concept also required to involve more than 200 team members for the shooting.

Solution

We managed to convince the Dubai Culture team that we could produce very efficient and creative materials, conveying the right message, while respecting the local traditions and highlighting the UAE’s heritage, thanks to our in-depth knowledge of the local culture and protocol; and our effort to make the shooting a team building exercise.

Outcome

The final cut was extremely well received by Her Highness and the Dubai Culture team, and was presented on the big screen at a private launch event.