We were chosen to produce and direct some webisodes of Maggi’s famous and very successful webseries. As a culinary journey of Arab housewives to different countries in the region, the ‘Maggi Diaries’ tells the story of how women can make a difference in people’s lives through everyday cooking. It captures their experiences as they live real adventures and discover real inspiration, forming friendships and instigating change along the way. We followed four women chefs from different parts of the middle east on their road trip across the region during several weeks. It was our first shooting with influencers and, regardless of their strong personalities, we managed to establish a special bond among them, which translated very well on screen. The series is followed and seen by millions of viewers on YouTube.
