Among our TVCs for automotive brands, we are proud to count Mercedes and BMW among our clients. The Mercedes TVC was entirely shot in German language in Dubai. For the first time in the UAE, a production company was using a drone to shoot a TVC. The film was praised for its parody-like style. The BMW commercial was not a commissioned project, but an idea we had in mind for quite some time, and which we decided to produce and direct independently, for our own pleasure. Later on, we submitted it to the brand’s HQ in Germany and they decided to use it.