Our client wanted us to explore the best ways to target future customers and reach a much younger audience. Basically, we were mainly to address clients – and their parents – about to open their first bank account. The idea was to make a commercial that would convince the whole family, as the TVC was to be aired during prime-time slots. The resulting TVCs were light-hearted and fun, understandable from various perspectives, thus rejuvenating and humanizing the brand and adding a fresh family-friendly image. This was the perfect opportunity for Nayla Al Khaja to show her directing skills with non-professional kids. In total, we produced and directed 5 TVCs.