Nayla Al Khaja Films signs pre-agreement “handshake” with Asli, OSN’s platform for licensed content in the Middle East

OSN, the region’s leading entertainment network, has launched Asli (Arabic for original), a curated platform for licensed content, on the sidelines of the Dubai International Film Festival (Diff) in December 2017. Accessible for free by subscribers of Wavo, the network’s streaming platform, the new licensing ecosystem will allow creators to retain ownership of their content.

On December 28th, 2017, Nayla Al Khaja Films’ CEO signed a handshake with Asli’s team in order to provide Asli with content within the next few weeks since Asli is the first curated short-form video platform in the region, and the network intends to expose content created in different languages, spoken by people in the region, with subtitles provided in both Arabic and English.

“We are the oldest network in the region. We have achieved that leading position by constantly looking at what customers across the region want, and by adapting and making sure we stay relevant to them,” said Martin Stewart, CEO of OSN. Ismat Abidi, the producer of Asli, added: “We want to have world class content of the region to finally be in place where it deserves to be,” said. “We want to take great stories and put them on that level, and that is the next step for the media industry.”

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